What’s in a logo?
First, don’t mistake your logo for your brand identity. Your logo — the graphic you use to promote instant recognition — is simply one aspect of your brand. Some logos only use a custom image or brandmark. Others just use their company name or a wordmark. When two or more elements together make up your logo, this is often referred to as a logo lockup and treated as a single image. Colors, personality, messaging, and even typography are just as important to your brand identity and will help determine your logo design.
Imagic will bring your company’s story and visual identity to life by creating a logo that has legs — in today’s multimedia world, brand images must be scalable, responsive, and identifiable across a variety of sizes, shapes, dimensions, and applications.
Imagic performs exhaustive research to determine a logo design that effectively positions your firm against the competition. Establishing your company’s uniqueness through a logo design can come from a myriad of qualities including the name, color, fonts, shape and composition. Keep in mind, logos aren’t meant to be literal—they should be a visual peephole into the values and story of a business.
A logo fitting for billboards or business cards
A major consideration in logo design is the versatility of a logo. A logo should work in color or in black and white. Logos should work whether they’re imprinted on something as small as a pen and as large as billboard. It should work on TV or on a car wrap. It’s critical to consider all the possible applications when designing a logo so your brand is visible throughout any medium.
A logo sets the stage for your company’s visual brand. It will dictate the color, typography and graphics that will be applied to everything from your website to print advertising to promotional materials. We will ensure that your firm is equipped with a versatile, timeless logo that successfully differentiates your business.
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